Our Story

Sonora Jewelry is a small family owned busines that began over 40 years ago in Walnut Creek, California.  Louis Mastro, the jeweler is an extremely gifted goldsmith and custom jewelry designer.  The sales team, cad team, and our jeweler all work together to create a very unique and specialized jewelry buying experience.  We know that our customers have many options when it comes to where they buy their fine jewelry pieces.  We treat each customer as we would treat our closest friends.  We believe our success is due to our Loyal Customers that trust us with all of their jewelry needs to mark their special moments.   

                          Our Story

Sonora Jewelry is a small family owned busines that began over 40 years ago in Walnut Creek, California.  Louis Mastro, the jeweler is an extremely gifted goldsmith and custom jewelry designer.  The sales team, cad team, and our jeweler all work together to create a very unique and specialized jewelry buying experience.  We know that our customers have many options when it comes to where they buy their fine jewelry pieces.  We treat each customer as we would treat our closest friends.  We believe our success is due to our Loyal Customers that trust us with all of their jewelry needs to mark their special moments.   

                What We Offer

Sonora Jewelry is a full service jewelry store specializing in custom design and repair. We have been a family business since 1979.  We have featured a vast array of high quality and affordable fine jewelry since day one.  

Our custom design service works with your ideas to create a one of a kind creation by using visual 3D images and wax models.  The 3D image allows for easy modifications while the wax model shows the exact design checking for perfect fit and proportions before manufacturing.  Our passion for excellence has driven us from the beginning and continues to drives us into the future.  Our team at Sonora Jewelry knows that each and every customer interaction counts and we strive to make their entire shopping, designing or repairing experience as rewarding and fun as possible.  

                About Us

Sonora Jewelry is a small family owned business that began over 40 years ago in Walnut Creek, California.  We are a full service jewelry store.  Our jeweler Louis is an extremely gifted and talented goldsmith and stone setter.  He does all of our on site jewelry repair.  Our in-house custom jewelry designer Rod works with clients who wish to have an original piece created.  Our boutique store also features a retail gallery featuring original designs along with a large selection of fine jewelry.  Please come and check us out!

              Philosophy

"Treat others the way you want to be treated" 

It is simple....We treat each and every customer with the respect, honesty and kindness that we ourselves would want.  We are continually striving to maintain a culture of integrity and trust.  Each customer matters, and each interaction matters.  Simply put, at Sonora Jewelry, You Matter!